Toyota Kirloskar Motor (TKM) reported stable sales figures in July 2025 compared to the same month in 2024. The company sold 29,159 units in July 2025, marking just a 1% decline from July 2024’s total of 29,533 units. While the numbers show stability, the sales composition reveals that a significant share comes from rebadged Maruti Suzuki models rather than original Toyota-developed vehicles.
The trend reflects Toyota’s strategic alliance with Maruti Suzuki, where several popular Maruti models are sold under the Toyota badge with minimal changes. This partnership continues to contribute significantly to Toyota’s sales volumes in India.
Toyota Innova Continues as the Best-Seller
The Toyota Innova series, comprising the Innova Crysta and Innova Hycross, remains TKM’s flagship and most popular model in the Indian market. In July 2025, the company sold 9,119 units of the Innova series, retaining its position as the brand’s top-selling product.
However, the year-on-year comparison shows an 8% decline from July 2024, when Toyota sold 9,912 units of the same models. Despite the drop, the Innova continues to be one of the most aspirational MPVs in India, favored by both personal and fleet buyers for its comfort, reliability, and brand value.
July 2025 Toyota India Sales Summary Table
| Model | July 2025 Sales | July 2024 Sales | Change |
|---|---|---|---|
| Innova Crysta & Innova Hycross | 9,119 | 9,912 | -8% |
| Urban Cruiser Hyryder | 8,814 | 7,419 | 19% |
| Glanza | 5,019 | 4,836 | 4% |
| Fortuner & Legender | 3,233 | 2,380 | 36% |
| Urban Cruiser Taisor | 1,687 | 2,640 | -36% |
| Rumion | 576 | 1,929 | -70% |
| Hilux | 370 | 178 | 108% |
| Vellfire | 180 | 113 | 59% |
| Camry | 161 | 126 | 28% |
| Land Cruiser 300 | 0 | 0 | 0% |
| Total | 29,159 | 29,533 | -1% |
Toyota Urban Cruiser Hyryder – Rising Popularity
The Toyota Urban Cruiser Hyryder, which is a closely related version of the Maruti Suzuki Grand Vitara, emerged as Toyota’s second-highest-selling model in July 2025. The SUV recorded 8,814 units, showing a strong 19% growth compared to July 2024’s 7,419 units.
The Hyryder’s hybrid technology, fuel efficiency, and competitive pricing have made it popular among urban buyers. This growth highlights increasing consumer preference for hybrid powertrains in India.
Toyota Glanza – Steady Performer in the Hatchback Segment
The Toyota Glanza, essentially a rebadged Maruti Suzuki Baleno, secured the third position in Toyota’s July 2025 sales ranking. The model recorded 5,019 units, representing a modest 4% increase from the 4,836 units sold in July 2024.
The Glanza’s competitive pricing, feature-rich package, and Toyota’s warranty coverage have ensured consistent demand in the premium hatchback segment.
Toyota Fortuner Dominating the Premium SUV Space
In fourth place is the Toyota Fortuner, along with its more premium variant, the Toyota Legender. The company sold 3,233 units in July 2025, marking a strong 36% growth from the 2,380 units sold in July 2024.
The Fortuner remains the dominant force in the premium ladder-frame SUV segment, facing direct competition primarily from the MG Gloster. Its reputation for durability, off-road capability, and road presence continues to drive demand.
Toyota Urban Cruiser Taisor – Declining Momentum
The Toyota Urban Cruiser Taisor, a rebadged Maruti Suzuki Fronx, saw a sharp drop in demand. Sales fell 36% year-on-year, with 1,687 units sold in July 2025 compared to 2,640 units in July 2024.
The decline suggests intensified competition in the sub-compact crossover space, with newer rivals gaining traction.
Toyota Rumion Major Drop in Sales
The Toyota Rumion, essentially a Maruti Suzuki Ertiga with Toyota branding, recorded 576 units in July 2025, which is a massive 70% decline compared to 1,929 units sold in July 2024.
This drop may be attributed to shifting consumer preferences towards other MPVs and SUVs, as well as production or supply constraints.
Niche and Premium Models – Hilux, Vellfire, Camry, Land Cruiser 300
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Toyota Hilux: Sold 370 units in July 2025, an impressive 108% growth over July 2024’s 178 units. The lifestyle pickup continues to attract enthusiasts despite its niche positioning.
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Toyota Vellfire: Delivered 180 units, up 59% from 113 units last year. The luxury MPV remains popular among premium buyers.
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Toyota Camry: Sold 161 units, marking a 28% increase from 126 units last year.
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Toyota Land Cruiser 300: Sold 0 units in both July 2025 and July 2024, likely due to limited allocation or high waiting periods.
Official Website: Toyota Bharat
FAQs
Q1: Which is Toyota’s best-selling model in July 2025?
A: The Toyota Innova series (Crysta and Hycross) was the top-seller with 9,119 units.
Q2: Which Toyota model saw the highest year-on-year growth?
A: The Toyota Hilux recorded the highest growth at 108%.
Q3: Which model faced the sharpest decline in sales?
A: The Toyota Rumion experienced the biggest drop, down 70% compared to July 2024.
Q4: How much did Toyota’s overall sales change compared to last year?
A: Total sales fell slightly by 1%, from 29,533 units in July 2024 to 29,159 units in July 2025.
Q5: Are rebadged Maruti Suzuki models still significant in Toyota’s lineup?
A: Yes, rebadged models such as the Glanza, Hyryder, Taisor, and Rumion contribute a substantial share of Toyota’s total sales in India.
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